STATE SIGNIFICANT DEVELOPMENT
NSW
Listen
A vocal minority was using social media to spread misinformation about the airspace design, shaping community sentiment before accurate information had a chance to land. Understanding the reach and influence of that narrative was the critical first step.
Translate
Implemented a combined digital and face-to-face engagement strategy to understand the influence of misinformation and counteract it effectively.
Ensured factual information and scientific analysis were widely accessible and were engaging and relatable.
Land
Enabled the community to self-moderate discussions, diminishing the influence of misinformation.
Built trust and opened new communication channels to provide accurate, ongoing updates.
